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WEBSITE ANALYSIS

Website analysis is an inventory completed as a preparatory step to site planning, a form of urban planning which involves research, analysis, and synthesis. It primarily deals with basic data as it relates to a specific site. Website speed test to improve website performance by seeing how fast each page loads its images, content text, flash animation and its connecting links. Based on these page characteristics checking the script and website source code meta title tag, meta description, meta keyword and entire code set up we will then offers advice on how to move forward improving your website visibility.

COMPETITOR ANALYSIS

Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service A competitive analysis is a critical part of your company Internet marketing plan. With this evaluation, you can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market.

Conducting a competitor analysis is a vital first step in developing any successful online marketing campaign. A well-executed analysis is a good benchmarking tool that not only determines where your company stands next to the competition, but also aids decision makers in strategic goal setting and planning, ensuring that your project is on the right track.,

Analytical tools to determine information about your competitor’s websites such as:

  • Page rank
  • Website traffic
  • Link building strategy
  • Sales and revenue streams
  • Internet marketing campaigns
  • Associations and charitable organizations they are part of
  • Keywords currently being optimized, and
  • Keywords proving to be the most effective at driving in sales

Evaluate your competitors by placing them in strategic groups according to how directly they compete for a share of the customer's dollar. For each competitor or strategic group, list their product or service, its profitability, growth pattern, marketing objectives and assumptions, current and past strategies, organizational and cost structure, strengths and weaknesses, and size (in sales) of the competitor's business. Answer questions such as:

  • Who are your competitors?
  • What products or services do they sell?
  • What is each competitor's market share?
  • What are their past strategies?
  • What are their current strategies?
  • What type of media are used to market their products or services?
  • How many hours per week do they purchase to advertise through the media used in this market?
  • What are each competitor's strengths and weaknesses?
  • What potential threats do your competitors pose?
  • What potential opportunities do they make available for you?

Competitive analysis is a method invented for analyzing online algorithms, in which the performance of an online algorithm (which must satisfy an unpredictable sequence of requests, completing each request without being able to see the future) is compared to the performance of an optimal offline algorithm that can view the sequence of requests in advance. An algorithm is competitive if its competitive ratio—the ratio between its performance and the offline algorithm's performance—is bounded. Unlike traditional worst-case analysis, where the performance of an algorithm is measured only for "hard" inputs, competitive analysis requires that an algorithm perform well both on hard and easy inputs, where "hard" and "easy" are defined by the performance of the optimal offline algorithm.

For many algorithms, performance is dependent not only on the size of the inputs, but also on their values. One such example is the quicksort algorithm, which sorts an array of elements. Such data-dependent algorithms are analysed for average-case and worst-case data. Competitive analysis is a way of doing worst case analysis for on-line and randomized algorithms, which are typically data dependent.

This information is then leveraged to develop a superior online marketing strategy that provides our clients with an effective competitive advantage over the competition.

KEYWORD ANALYSIS

Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

Keyword research is the process of determining what keywords are used in search engines by potential customers.

There goals of keyword research include the following:

  • Identify the broadest possible set of keywords used by potential customers.
  • Determine which keywords are most popular and thus represent the primary targets for SEO and keyword advertising.
  • Identify keywords whose search engine ranking is realistically obtainable by SEO.
  • Determine what negative keywords will make keyword advertising most cost effective.
  • Identify customer language that can influence branding and messaging.
  • Develop additional content based upon user terminology.
  • Keyword research is a vital first step for successful search engine marketing campaigns.
COPYWRITING

Copywriting is writing copy for the purpose of advertising or marketing. The copy is meant to persuade someone to buy a product, or influence their beliefs.

Copywriters (known as continuity writers in brodcasting) are used to help create direct mail pieces, taglines, jingle lyrics, web page content(although if the purpose is not ultimately promotional, its author might prefer to be called a content writer), online ads, e-mail and other Internet content, television or radio commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media pages. In book publishing, flap copy and jacket flap copy describe the brief summary of a book which often appears on the inside of the book's hardcover dust jacket; back cover copy is similar, often briefer text placed on the book's outside back cover; catalog copy is another book summary maintained in a publisher's catalog of published books. Copy can also appear in social media content including blog posts, tweets, and social-networking site posts.

KEYWORD GENERATOR

The process is usually aided by keyword suggestion tools, which offer thesaurus and alternate keyword suggestion functionality.

Most of the time the various search engines provide their own keyword suggestion tools as well which also include the number of searches made for each of those keywords. This information is then used in order to select the correct keyword depending on the SEO goals of the website.

MOBILITY CODE IMPLEMENTATION

Most of you search from your mobile device more frequently than a year ago, some of you almost exclusively search from your phones. What's more, comScore expects the number of mobile web users to surpass desktop users for the first time this year:

You likely already know this from your own server logs or analytics package: the number of people visiting sites from mobile searches has been growing, too. So we want them to be happy on Bing (and, by extension, any Bing-powered search) — not just on the PC or Mac but also on their phones.

There are several interesting challenges for mobile relevance when compared to "traditional" relevance. For instance:

It is easy to type URLs on PCs and Macs, but it's more cumbersome on phones. Some sites have mobile-incompatible content. For example, a non-mobile friendly search result may send you to a page with fonts or buttons so small that you can barely use it without zooming or pinching — if at all Some pages that work fine on a PC or Mac can be useless on some mobile devices, think Flash-only pages on iOS. In some cases, the "normal" URL redirects to a mobile version, which not only wastes user's time but also consumes bandwidth on their data plans. All of these user challenges and more were used to inform how we rank pages on mobile devices. For a subset of queries, Web coding optimization made a number of changes that prevent users from getting non-device friendly results

SITEMAP

In general, this is a list of URLs for your website in a form of XML file (it also known as Google Sitemap because it was introduced first by Google). Besides that it allows you to include additional SEO-specific information about each URL such as the date it was last updated, how often it changes, and how important it is. XML format ensures that this information can be easily processed on different kinds of computers, applications and systems, so Search engines (Google, Yahoo, Bing, Ask, Baidu, AOL, Yandexetc) won't have any problems with understanding your sitemap files.

XML Sitemap sample: < ?xml version="1.0" encoding="UTF-8"? > < urlsetxmlns="http://www.sitemaps.org/schemas/sitemap/0.9" > < url> < loc>http://www.example.com/< /loc> < lastmod>2005-01-01< /lastmod> < changefreq>monthly< /changefreq> < priority>0.8< /priority > < /url> < url> < loc>http://www.example.com/about.htm< /loc> < changefreq>daily< /changefreq> < /url> < /urlset>

The sitemap example above contains 2 URLs and all of the allowed optional tags: , and < priority >.
There are a couple of limitations imposed by Google: a single XML sitemap file can contain not more then 50,000 URLs and may not be larger than 10 Megabytes.

Why do you need a Sitemap ?

...because it allows to inform Search Engines about important pages on your website. That increases its visibility to Google, Bing, Yahoo, Baidu, Yandexetc, and ensures indexing of the web pages that might not be discovered otherwise. Those provide additional information about your site to searching engines, complementing their traditional methods of crawling the World Wide Web. All major search engines use the same XML-based protocol for that. This means that having an XML Sitemap will let Google, Yahoo, Microsoft's Bing (MSN), and Ask have up-to-date information any time you upload a new map file to your server.

XML Sitemaps are especially helpful if:

You have a brand new website
Your web-site has dynamic content generated by CMS (Joomla, Wordpress, Drupal, DotNetNuke, etc)
Your have got a lot of pages
You don't have desired Google PageRank
Your website has complex navigation
Some of your webpages are either not accessible from the main page and its children, or are burried too deep in the page hierarchy
If you happen to have broken links on your website, our Sitemap Generator will detect those and inform you of all the dead links and the pages these links are on!

HROBOT.TXT

Robots.txt is common name of a text file that is uploaded to a Web site's root directory and linked in the html code of the Web site. The robots.txt file is used to provide instructions about the Web site to Web robots and spiders.

Web site owners use the /robots.txt file to give instructions about their site to web robots; this is called The Robots Exclusion Protocol.

It works likes this: a robot wants to vists a Web site URL, say http://www.example.com/welcome.html. Before it does so, it firsts checks for http://www.example.com/robots.txt, and finds:

User-agent: *
Disallow: /
The "User-agent: *" means this section applies to all robots. The "Disallow: /" tells the robot that it should not visit any pages on the site.

META TAGS

HTML meta tags are officially page data tags that lie between the open and closing head tags in the HTML code of a document. The text in these tags is not displayed, but parsable and tells the browsers (or other web services) specific information about the page. Simply, it "explains" the page so a browser can understand it.

1) Here's a code example of meta tags:
< head> < title >Not a Meta Tag, but required anyway < /title >
< meta name="description" content="Awesome Description Here" >
< meta http-equiv="content-type" content="text/html;charset=UTF-8" >< /head>

2) This is what the description tag looks like:
< meta name="description" content="Awesome Description Here" >

Ideally, your description should be no longer than 155 characters (including spaces). However, check the search engine results page (SERP) of choice to confirm this. Some are longer and some are shorter. This is only a rule of thumb, not a definite "best practice" anymore.

3) The "description" meta tag helps websites in three important ways:
"Description" tells the search engine what your page or site is about: For the search engine to understand what your page is about, you need to write a good description. When Google's algorithm decides a description is badly written or inaccurate, it will replace that description with its own version of what is on the page.

A meta tag is a specific HTML tag used to define meta data on your Web pages.

4) The most commonly used meta tags are:
-description
-keywords
-author
-refresh

Meta tags are placed in the of an HTML document, and they typically do not display where the reader can easily see them. They are used to provide additional information about the page either for databases and search engines or for the author of the site to keep a record of the pages.

Meta tags are most often used for search engine optimization (SEO). The two most critical meta tags used in SEO are: description and keywords. These are sometimes used by search engines to place the pages in the search directory, and they are used to provide a short description of the Web page in the search results.

WEB ANALYTICS

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.

Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.

There are two categories of web analytics; off-site and on-site web analytics.

Off-site web analytics refers to web measurement and analysis regardless of whether you own or maintain a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.

On-site web analytics measure a visitor's behavior once on your website. This includes its drivers and conversions; for example, the degree to which different landing pages are associated with online purchases. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a website or marketing campaign's audience response. Google Analytics is the most widely used on-site web analytics service; although new tools are emerging that provide additional layers of information, including heat maps and session replay.

SOCIAL MEDIA CAMPAIGN

The use of dedicated websites and applications to interact with other users, or to find people with similar interests to oneself. The use of internet-based social media programs to make connections with friends, family, classmates, customers and clients. Social networking can be done for social purposes, business purposes or both. The programs show the associations between individuals and facilitate the acquisition of new contacts. Examples of social networking have included Facebook, LinkedIn, Classmates.com and Yelp. Social networking programs group individuals by interests, hometowns, employers, schools and other commonalities. Social networking is also a significant target area for marketers seeking to engage users.

A social network is a social structure made up of a set of social actors (such as individuals or organizations) and a set of the dyadic ties between these actors. The social network perspective provides a set of methods for analyzing the structure of whole social entities as well as a variety of theories explaining the patterns observed in these structures.[1] The study of these structures uses social network analysis to identify local and global patterns, locate influential entities, and examine network dynamics.

Social networks and the analysis of them is an inherently interdisciplinary academic field which emerged from social psychology, sociology, statistics, and graph theory. Georg Simmel authored early structural theories in sociology emphasizing the dynamics of triads and "web of group affiliations."Jacob Moreno is credited with developing the first sociograms in the 1930s to study interpersonal relationships.

These approaches were mathematically formalized in the 1950s and theories and methods of social networks became pervasive in the social and behavioral sciences by the 1980s. Social network analysis is now one of the major paradigms in contemporary sociology, and is also employed in a number of other social and formal sciences. Together with other complex networks, it forms part of the nascent field of network science.

WEBSITE INDEXING

Web indexing (or Internet indexing) refers to various methods for indexing the contents of a website or of the Internet as a whole. Individual websites or intranets may use a back-of-the-book index, while search engines usually use keywords and metadata to provide a more useful vocabulary for Internet or onsite searching. With the increase in the number of periodicals that have articles online, web indexing is also becoming important for periodical websites.

Back-of-the-book-style web indexes may be called "web site A-Z indexes". The implication with "A-Z" is that there is an alphabetical browse view or interface. This interface differs from that of a browse through layers of hierarchical categories (also known as a taxonomy) which are not necessarily alphabetical, but are also found on some web sites. Although an A-Z index could be used to index multiple sites, rather than the multiple pages of a single site, this is unusual.

Metadata web indexing involves assigning keywords or phrases to web pages or web sites within a metadata tag (or "meta-tag") field, so that the web page or web site can be retrieved with a search engine that is customized to search the keywords field. This may or may not involve using keywords restricted to a controlled vocabulary list. This method is commonly used by search engine indexing.

DIRECTORY SUBMISSION

A web directory or link directory is a directory on the World Wide Web. It specializes in linking to other web sites and categorizing those links.

Directory submission is a process where you submit links pointing to your website on website directories under categories according to the industry. This can be done manually or by using automated software, however, automated software cannot guarantee that submissions are done in the right categories, nor can it determine a quality link directory. The same goes for cheap SEO services that offer submissions in bulk but have no clue which directories are worth linking to. Thus, not identifying quality directories and not completing website submissions manually can lead to a bad link profile.

A web directory is not a search engine and does not display lists of web pages based on keywords; instead, it lists web sites by category and subcategory. Most web directory entries are also not found by web crawlers but by humans. The categorization is usually based on the whole web site rather than one page or a set of keywords, and sites are often limited to inclusion in only a few categories. Web directories often allow site owners to submit their site for inclusion, and have editors review submissions for fitness.

RSS directories are similar to web directories, but contain collections of RSS feeds, instead of links to web sites.

LINK BUILDING

Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node.

Inbound links were originally important (before the emergence of search engines) as a primary means of web navigation; today, their significance lies in search engine optimization (SEO). The number of backlinks is one indication of the popularity or importance of that website or page (for example, this is one of the factors considered by Google to determine the PageRank of a webpage). Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.

Link popularity is a term that refers to how many other links point towards a particular website. The term link popularity also has two different forms, Internal and External, which refer to the links coming from the websites own web pages and from other websites. Internal link popularity means the number of links to the website from web pages that belong to the particular website. External link popularity is the number of links from outside sources that lead back to the particular website. In the end, websites with high link popularity have what is called link cardinality or link superiority and have a reputation for being informative, as well as ranking highly on search engines. Link popularity is also an approach that many search engines take when deciding where to rank websites.

Having a high link popularity is an excellent way not only to build a website but to also show others how good the website it. When other web pages link to a particular website it draws additional traffic for that website, as well as giving it what constitutes as votes in the search engine rankings. When two websites with very close levels of search engine optimization and information are being ranked by a search engine, more often the search engine will choose to rank the particular website with the higher link popularity first on search engine results pages.

The philosophy behind link popularity is that the popularity for a particular website will reflect the value of the website. If the website or web page is information rich, well thought out and attractive, common sense says the particular website will have high link popularity.

On the opposite end of the spectrum, websites that are poorly constructed will have less link popularity, and will be less attractive. The importance of link popularity is also measured in several ways. If the particular website or web page that has high link popularity has a high rank on major search engines such as Google, then chances are that the inbound links are from major websites. Inbound links from more obscure websites such as home pages for individuals and blog posts for individuals do not have as much impact on the search engine rank for the particular web page or website. The inbound links from major websites also carry more weight for the link popularity as a concept and not just a number, based on the idea that quality websites produce quality inbound links.

BLOGGING CAMPAIGN

A blog (a truncation of the expression weblog)[1] is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order (the most recent post appears first). Until 2009 blogs were usually the work of a single individual[citation needed], occasionally of a small group, and often covered a single subject. More recently "multi-author blogs" (MABs) have developed, with posts written by large numbers of authors and professionally edited. MABs from newspapers, other media outlets, universities, think tanks, advocacy groups and similar institutions account for an increasing quantity of blog traffic. The rise of Twitter and other "microblogging" systems helps integrate MABs and single-author blogs into societal newstreams. Blog can also be used as a verb, meaning to maintain or add content to a blog.

The emergence and growth of blogs in the late 1990s coincided with the advent of web publishing tools that facilitated the posting of content by non-technical users. (Previously, a knowledge of such technologies as HTML and FTP had been required to publish content on the Web.)

A majority are interactive, allowing visitors to leave comments and even message each other via GUI widgets on the blogs, and it is this interactivity that distinguishes them from other static websites.[2] In that sense, blogging can be seen as a form of social networking service. Indeed, bloggers do not only produce content to post on their blogs, but also build social relations with their readers and other bloggers.[3] There are high-readership blogs which do not allow comments, such as Daring Fireball.

Many blogs provide commentary on a particular subject; others function as more personal online diaries; others function more as online brand advertising of a particular individual or company. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important contribution to the popularity of many blogs. Most blogs are primarily textual, although some focus on art (art blogs), photographs (photoblogs), videos (video blogs or "vlogs"), music (MP3 blogs), and audio (podcasts). Microblogging is another type of blogging, featuring very short posts. In education, blogs can be used as instructional resources. These blogs are referred to as edublogs.

On 16 February 2011, there were over 156 million public blogs in existence. On 20 February 2014, there were around 172 million Tumblr [4] and 75.8 million WordPress[5] blogs in existence worldwide. According to critics and other bloggers, Blogger is the most popular blogging service used today, however Blogger does not offer public statistics

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